Welcome to Lauren Plunk’s Corner of CPG Brand Consulting Excellence! Delve into the dynamic world of Consumer Packaged Goods (CPG) brands as we uncover industry secrets, innovative strategies, and empowering insights. Join Lauren Plunk, Founder & CEO of Alchemiss, as she shares her vast experience in CPG brand strategy, product development, and industry compliance. Discover the art of crafting ‘better-for-you’ health and wellness brands, scaling startups for success, and navigating the ever-evolving landscape of CPG. Whether you’re an entrepreneur, enthusiast, or industry professional, this blog is your gateway to the future of CPG excellence.
Our blog at laurenplunk.com is a valuable resource for a wide spectrum of individuals and professionals deeply interested in Consumer Packaged Goods (CPG) brands and the realm of brand consulting. Whether you're an enterprising entrepreneur seeking guidance to establish or elevate a 'better-for-you' health and wellness startup, a seasoned industry expert in search of the latest trends and compliance standards, an enthusiastic advocate for healthy living, a startup enthusiast aiming to glean insights from Lauren's wealth of experience, or an aspiring influencer looking to navigate the evolving landscape of social influence – our content caters to your needs. Regardless of your position in the CPG journey, our blog is a treasure trove of knowledge, providing you with the tools, strategies, and inspiration to forge ahead in the ever-evolving world of CPG brands. Explore, engage, and embark on your brand's empowering journey with the insights and expertise shared by Lauren Plunk.
Lauren Plunk is the Founder & CEO of Alchemiss, a groundbreaking CPG startup committed to empowering women on their journey to reclaiming their health. With a wealth of experience in the biotechnology industry, particularly in nutraceutical product development, Lauren has consistently demonstrated her commitment to industry compliance and product integrity. In February 2022, she launched Alchemiss Consulting, extending her expertise to ‘better-for-you’ health and wellness startups, offering invaluable guidance in operations, distribution, and marketing strategies. Lauren is a distinguished product developer and manufacturer, passionate about shaping and advising brands in the health and wellness sector. Her portfolio includes successfully scaling startup companies for both retail and e-commerce, all while upholding the highest standards of industry compliance and ingredient integrity. Beyond her consulting endeavors, Lauren collaborates with celebrity clients as a business and talent manager. Based in sunny Tampa, Florida, Lauren embraces an active, self-care-driven lifestyle, often traveling the world and enjoying sunset walks with her Husky.
Lauren Plunk is a visionary entrepreneur, a trailblazer in the world of Consumer Packaged Goods (CPG), and the Founder & CEO of Alchemiss, a pioneering CPG startup with a mission to empower women on their path to reclaiming their health. With an extensive background in the biotechnology industry, Lauren specializes in nutraceutical product development, consistently delivering excellence in industry compliance and product integrity.
In February 2022, Lauren expanded her impact by launching Alchemiss Consulting, where she extends her wealth of knowledge to ‘better-for-you’ health and wellness startups. Her expertise lies in crafting and executing operations, distribution, and marketing strategies that drive success for food and supplement brands poised for growth.
Lauren’s remarkable journey is marked by her ability to help startups scale for both retail and e-commerce, all while upholding the highest standards of industry compliance and ingredient integrity. Her passion for creating and advising brands in the health and wellness space has garnered widespread success.
Beyond her consulting endeavors, Lauren Plunk wears many hats, including maintaining partner status in a Tampa, Florida-based CBD manufacturing facility and working closely with celebrity clients in her role as a business and talent manager.
A resident of sunny Tampa, Florida, Lauren embraces an active, self-care-driven lifestyle. When she’s not shaping the future of CPG brands, you’ll often find her exploring the world or enjoying leisurely sunset walks with her beloved Husky. With a unique blend of expertise, vision, and passion, Lauren Plunk is a driving force in the CPG industry, dedicated to helping businesses thrive and individuals reclaim their health.
Explore Lauren’s insights and experiences as she shares her journey and expertise in CPG brand consulting right here on laurenplunk.com
Consumer Packaged Goods (CPG) brand consulting is at the heart of what we do here at laurenplunk.com. Our mission is to provide you with in-depth insights, strategies, and guidance in this dynamic and ever-evolving industry. Whether you’re a startup founder looking to make a mark in the ‘better-for-you’ health and wellness space, an established CPG brand seeking to innovate, or simply someone intrigued by the world of CPG, our content is tailored to meet your needs.
Explore the latest trends, industry best practices, and Lauren Plunk’s proven strategies that have helped numerous brands succeed. Learn how to navigate the complexities of compliance and ingredient integrity while delivering products that make a difference.
Discover the art of scaling your brand for retail and e-commerce, and gain valuable insights into influencer marketing and the changing landscape of social influencing.
Our commitment is to provide you with valuable, actionable, and up-to-date information that empowers you to excel in the CPG industry. Whether you’re a seasoned professional or just starting your journey, our CPG brand consulting resources are here to guide and inspire you.
Stay tuned to laurenplunk.com for regular updates, articles, and expert advice that will fuel your success in the world of Consumer Packaged Goods.
Introduction In the ever-evolving landscape of Consumer Packaged Goods (CPG), building a winning brand strategy is essential for capturing consumer attention, fostering loyalty, and driving
Introduction In the fast-paced world of Consumer Packaged Goods (CPG), an optimized supply chain is crucial for maintaining competitiveness, driving efficiency, and fostering growth. Say’s Lauren
Introduction Launching a new product in the Consumer Packaged Goods (CPG) industry is a complex endeavor that requires careful planning, strategic insight, and flawless execution.
Introduction Consumer Packaged Goods (CPG) manufacturing stands at a pivotal juncture, poised to undergo transformative changes driven by innovation and sustainability. Say’s Lauren Plunk, as consumer
Introduction In today’s fiercely competitive consumer goods landscape, establishing a standout brand presence is crucial for success. Say’s Lauren Plunk, with countless products vying for
Introduction Consumer packaged goods (CPG) companies operate in a dynamic marketplace shaped by shifting consumer behaviors, preferences, and trends. Say’s Lauren Plunk, to thrive in this
At Lauren Plunk, we are dedicated to empowering you with valuable insights into the world of Consumer Packaged Goods (CPG) brand consulting. Our mission is to foster your success in the ‘better-for-you’ health and wellness space by providing expert guidance, industry trends, and innovative strategies. Connect with us on social media, reach out for collaborations, and stay informed with the latest updates.
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