Day: April 30, 2024

From Insight to Impact: A CPG Brand Consultant’s Guide to Successful Product Launches

Introduction Launching a new product in the Consumer Packaged Goods (CPG) industry is a complex endeavor that requires careful planning, strategic insight, and flawless execution. As a CPG brand consultant, guiding clients through the process of product launches is both an art and a science. Say’s Lauren Plunk,  this article serves as a comprehensive guide, outlining […]