Day: May 15, 2024

Building a Winning CPG Brand Strategy: Understanding Consumer Trends and Behavior

Introduction In the ever-evolving landscape of Consumer Packaged Goods (CPG), building a winning brand strategy is essential for capturing consumer attention, fostering loyalty, and driving growth. Central to this strategy is a deep understanding of consumer trends and behaviors, which serve as guiding principles for product development, marketing, and overall brand positioning. Say’s Lauren Plunk,  this […]